Beautiful capture.

As today marks 300 views to this blog, a small number, but a milestone nonetheless, I wanted to share a picture I found on my Flickr homepage. It’s linked back to the creator’s Flickr for larger viewing. This image has creative composure and captures the sunset at one of America’s landmarks perfectly. I’m diggin’ the bokeh.

At 12pm EST, the Moment will happen. President-Elect Barack Obama will shed the ‘elect’ from his name as he places his hand on the Bible and takes the presidential oath of office. And we will get to see that moment in unprecidented HD coverage, via the news networks on tv and this year, online, and even on your iPhone.

Common, if this makes Wolf Blitzer giddy, it’s gotta be big.

[CNN, photo by AFP/Getty]

For the second Presidential election in a row, the Internet has become a driving force for campaigning. It has, in many ways, been the largest component of attaining success, of attaining a following. It was Howard Dean that began the Internet revolution in campaigning back in the 2004 Presidential race, using social networking sites such as Meetup.org to organize gatherings. His campaign quickly grew to a nationwide audience, and donations were through the roof.

This election has been defined just as much by the Internet, if not more so, as the 2004 election. The blogging community has become integrated with mainstream media outlets. CNN’s iReport has given a voice to the average “Joe” (I tried to avoid this reference, but it seemed unavoidable). CNN’s live news broadcasts even have integrated social networking sites such as Facebook, MySpace, Twitter, and Digg, dedicating large in-studio video monitors to each site to get user interaction and feedback on live interviews and topics. We have definitely changed as a society. No longer are we a world disconnected by oceanic troughs and remote locations. The Internet has connected the world in a “news now” fashion. The result is an exponential influx in citizen participation in areas such as politics, a topic that many feared to become involved in prior to due its immense realm and a sense of not being able to have your voice heard. The Internet has delivered a world audience vastly in support of Barack Obama and the images of worldwide celebration upon learning of Obama’s victory are truly stunning.

I have set up and embedded a web gallery of a handful of photos taken from around the world, beginning in Grant Park, Illinois, and traveling the globe. Depicted are supporters in Japan, Brasil, Australia, to name a few. All photos are courtesy of the BBC and The Times Online UK. View the gallery full screen [Linked]

A sand sculpture of U.S. President-elect Barack Obama, created by Sudarshan Pattnaik, is seen on the beach in Puri, India, Wednesday, Nov. 5, 2008. Image courtesy of MSNBC.

That is changing, and will continue to evolve. But this election truly is Yours, Ours, Americas just as much as it was a victory for President Elect Barack Obama. Gone will be the days of George W. Bush’s agenda.

So, thank you bloggers. Thank you voters. Thank you participants of the social sphere of politics. We have all helped to change America. We have seen what Barack Obama has said time and time again – Change Is Possible, and now, Change has come to America. And in the closing words of Barack Obama:

“I will never forget who this victory truly belongs to – it belongs to you.” – Barack Obama, Election Night 2008

Editor’s Note: I have posted a video from CNN with Internet Correspondent Abbi Tatton on blogger commentary surrounding the election results. The video is embedded on my other site as they won’t embed properly on WordPress. [Linked]

Photo Credit: Flickr User (ravi patel)

The ad begins as a hidden camera at the drive through, capturing its customers ordering various items off of the menu, customized to their likings, sans pickles, extra onions, etc. The clincher is clever, and it catches you off guard. This technique turned out to be quite effective. Watching a commercial for a recognized brand name, Burger King grabs the attention of TV viewers without any dedicated airtime. The commercial itself does that job through brand recognition.

But where this commercial is really effective is its integration of the company’s long standing “Have It Your Way” campaign, a slogan which began in the 1970’s and has continued today. Burger King used this slogan to transition from its customers, customers it says have had it their way for years, to a public service announcement, urging Americans to vote. Use your choice to vote and be heard. “We’ve heard you for years. Now America wants to hear your vote.” The ad ends by asking viewers to use your choice on November 4th, and vote.

The American media has become a great outlet for individuals and corporations alike to raise awareness, to educate, and to promote. Blogs and the internet have taken over in recent years, leading to a demise of traditional reporting methods and means, as well as a decline in viewership. The digital video recorder has dramatically decreased commercial audiences, but commercials like these capture audiences. The Internet sparks a buzz in commercial campaigns such as this by Burger King, and the commercials are typically uploaded within days to Internet websites such as YouTube, etc. by individuals participating in the social sphere of the Internet.

It’s great to see companies such as Burger King are taking such a vested interest in this upcoming election, one that promises to be perhaps the most important in recent history. In 2004, Burger King launched a similar ad campaign with popular artists such as Snoop Dogg to reach the younger audiences, encouraging a demographic of voters that were newly registered or had never registered to go out on November 4th and vote. The company has heard their voices for years in the customizations of their food orders, and now, Burger King wants America to hear its customers’ voices, to exercise a fundamental right their customers utilize at thousands of restaurants every day, but sadly, a fundamental right which has not been extended to the polls.

“At its core, the Burger King brand promise is all about empowerment and choice, and there is no better time than a national election to reinforce the importance of exercising the ultimate choice—the right to vote,” Burger King vice president of marketing impact Brian Gies said in a statement.

Though nowhere to be found yet on the Internet, many blogs and news sites have already written about this ad, an ad I only saw by chance at one in the morning last night. The blogging community is asking for links, for viewers to upload the video. It will more than likely appear, and when it does, I will embed it on this post. Stay tuned…and watch for the ad on major television networks.

Photo Credit: Word! From the Brothers Four

And as of late, Palin has become a household name, a household face, and a laughing matter. How did she become a relatively unknown Governor from Alaska to a well-known and well-disregarded Vice Presidential candidate for the Republican ticket this election year? The Media.

Through a combination of bloggers, news feeds, and video segments, the media has created a certain image of Sarah Palin, one probably not advantageous to McCain. NBC’s Saturday Night Live has been a huge contributor to her success as a celebrity, and perhaps what will be her lack of success politically. Creating segments with Tina Fey as a perfect clone of Palin, comedic satires were broadcasted nationwide, and captured a worldwide audience. Ratings for these segments were through the roof. And while Palin is riding her newfound celebrity status, it is unlikely she will reap any benefits politically.

I have posted the video on my other site as it won’t embed properly on WordPress. Linked below
For your viewing pleasure…

Photo credit: Indecision 2008 Blog

Blogging has offered an outlet to those in need of having their voice heard, their situation, or conflict that traditional news outlets have perhaps ignored, killed, or buried. Once stuck with the problem of having an article only to have an editor or newswire kill it, essentially knocking the story dead in its tracks, reporters, journalists and writers now have alternative methods of getting their story published – through the Internet.

With the Internet available at your home, and now thanks to Internet-connect laptop cards such as that in the above commercial, you have access to the Internet virtually anywhere you travel. Blogging has become commonplace, as has news surfing. The stories that were once buried by newspaper editors in fear of a liberal backlash have found a home – on the Internet.

Perhaps it was this conservatism on the behalf of newspaper “corporations” in burying controversial or insignificant (in terms of attention, revenue, etc) stories that has led to the demise of the newspaper conglomerates in part or in whole. Surely the rise of the Internet and the ability to read up to the date information on any topic, local or global, without having to wait for the morning paper, has brought an interconnectedness on a global scale. Video conferencing now takes place between humans half way across the world. The fiber and satellite communication links that have evolved in the last decade have changed the way this world operates and communicates, and will shape our future as well. It has also brought about the concept of the iReporter, a nickname given to viewers of CNN in America, where individuals become the reporter. Much like blogs, this outlet of information sharing has given anyone with an internet connection and a computer a voice.

And much to the dismay of conservative, ratings-minded news corporations – and I call them just that, corporations – blogs have surged in usefulness and popularity. It was roughly 10-15 years ago when a blogger by the name of Matt Drudge published an article that was leaked to him from someone within Newsweek after it had been buried. The resulting actions and consequences have gone down in history. The Drudge Report of a Presidential sex scandal led to an investigation and ultimately an impeachment…all from a blog posting of an article a news corporation buried. We are bloggers, and we have found the Internet.

With the 2008 presidential election, Americans face a pivotal choice between not just two candidates, but two paradigms. We need someone who understands the complexity of our time. Someone who believes in investing in renewable energy, in education, in women’s rights, in civil rights, in healthcare for Americans. Someone who believes in dealing with global issues with diplomacy so we can restore our respect in the world. Barack Obama represents the change we need and can lead us into a brighter future. “Vote For Hope” was written to encourage and inspire the hip hop generation—and everyone—to get involved, and contribute their time, energy, creativity, and other resources to be the change they want to see in the world. We have been inspired by the artistic and musical contributions that have been pouring out across the nation in support of Barack Obama’s campaign. Vote for Hope is our offering to this creative movement. It is our way of adding our small voice to the collective voice of millions of Americans calling for a change.

The election is coming up faster than you think. The last day to register to vote is Monday, October 20th. Never has an election carried so much importance than this one. Register, vote, and change.

Two popular sites to register to vote: VoteforChange and RocktheVote

“Vote for Hope” was written by M.C. Yogi and produced by Robin Livingston. The “Vote for Hope” video was created at Ursa Minor Arts and Media in San Rafael, CA with chief animator James Curtis, using designs and direction from M.C. Yogi. Video funded and supported by grassroots donations

First and foremost in importance is ease of use and layout. While the Internet has drastically improved our lives and shaped the world we live in today, it has brought along with it many distractions. The key to a successful website is simplicity. You look at something as elemental as Apple versus Microsoft, both rivals, and both giants. The Apple website is simple and elegant. It is clear, concise, and yet still very informative, containing some of the most useful and easy to navigate support forums of any manufacturer. Unlike the Microsoft website, which is filled with information scattered across many mainframes and server blades, presentation is the key to creating a rich Web 2.0 experience. Defined as a term that describes the changing trends in the use of the World Wide Web technology and web design that aims to enhance creativity, secure information sharing, spark collaboration and increase functionality of the web1, both candidates have taken aim at creating an enriching and involved website that accomplishes this Web 2.0 experience.

Barack Obama begins his online journey with a welcome splash screen (right) that offers only the word Change, the campaign slogan of the Obama camp. Centered around a joyous family picture, the Obama welcome screen directs you to sign up for information and support or to continue to the main site, which also is built around a similarly impressive design. Often described in literary terms as the hook in an article or story, a clincher that grabs the attention of the reader, or in this case, the viewer, Obama’s Welcome Screen is a successful hook. Minimalistic in design, Obama has a simple welcome page that does not deter the easily distracted reader.

The same cannot be said, unfortunately, for the McCain website. Greeted with a “smear” video against Barack Obama, visitors are easily distracted from the options of donating or entering the site for more information. A casual undecided voter may come across this website and pass over it, mistaking it for a supporter page with smear videos and busy graphics. From a potential undecided voter’s perspective, the type of person that these websites are designed to influence, one is left questioning what McCain stands for. Sure the site says Country First in the upper right hand corner, above four busy graphical buttons and a smear video. But it is immediately lost in the abyss once the video begins playing. The video is a distractionary element to the website, an element that brings attention to Obama rather than John McCain and what he brings to the table. We only learn through this mini-introductory video what McCain is faulting Obama for, not what McCain supports, nor what his plans of action are. Obviously that is a near impossible amount of information to get across in a welcome page, but Obama successfully attracts visitors through one word and one picture.

Obama’s clear vision and design on his welcome page deliver a rich Web 2.0 introductory site.

Point – Obama.

This simplistic design and layout is carried through to the main site for Obama2, a clear advantage over the seemingly lackluster effort put into the McCain website3. Offering guided collections of information, the Obama website has been carefully crafted and laid out to deliver information in a stress less environment. Tabs at the top of both candidates websites breakdown the Presidential ticket of Obama/Biden and McCain/Palin into issues, media, learning, action, blogs, etc. Obama’s main page identifies popular articles, and prominently displays them in the center of the page for immediate attention. More importantly, the site singles out you – the viewer, and the voter, offering ways to get involved through direct links to volunteering campaigns, donation funds, and voter registration. Modules along the side of the page offer links for Hilary Clinton supporters in an attempt to unite the party and fight for one common cause – Change. Elements such as a calendar of events, maps, merchandise, and a little pane entitled “Obama Everywhere” offer a sense of hope, security, and togetherness with the candidate.
“Obama Everywhere” (left) is a feature of the Obama website that is truly unique and quite effective. It is a small pane on the side of the website that offers direct links to organizations, newsgroups, blogs, social interaction sites.

Popular sites such as Facebook and Flickr have custom Barack Obama pages made to cater to the respective audiences of those particular sites. The power of the Internet has brought official primary websites for each candidate. But the Internet has gone further with Barack Obama. It has evolved to social spheres, among the likes of YouTube, a user driven video site that offers campaign videos, interviews, among other things uploaded by other users. Facebook, a popular social networking website amongst young adults and teenagers, many of whom will be given the opportunity to vote for the first time ever come November 4th, even has a dedicated page created by the Barack Obama team.

The ability to reach a user base of over 100 million users, through a third-party website is astronomically useful. Getting users to a webpage you have created can often be a daunting task. But getting users to a page you created in a web environment that they visit and interact with on a daily basis can be a gold mine of opportunity. Take a look at the numbers. As of this writing, Barack Obama has 2,157,557 supporters on the social networking website Facebook. John McCain on the other hand, has 579,231 supporters. Obama has used the Internet to his advantage, leveraging the powers of instant communication, instant access to information, and excelled. The numbers show a four-fold advantage in support. Other factors can obviously influence these numbers, such as the demographics of the user bases of such social networking websites. But the raw data offers a clear advantage to Barack Obama, a result of his ability to successfully harness the power of the Internet to gain support and recognition.

With over 2,000 videos readily available on YouTube and more on BarackTV, an embedded video player throughout the site that offers related videos to each page, Barack Obama has positioned himself in a technological world to reach as many people as possible, in as many ways as possible. The closest McCain gets to matching the social networking of Obama is on his website, through a slightly buried link to a page entitled McCainSpace. A YouTube of sorts, user submitted videos and testimonials are catalogued in McCainSpace for playback and viewing. Finding this page is a task in and of itself however. It is apparent through John McCain’s website that organization has played only a small part in the creation of his site. Web 2.0 elements such as the McCainSpace could have been hugely successful if it had been prioritized and given front-page real estate on the McCain website. Visitors are greeted instead by a vast array of elements scattered throughout the website. Highlighted are links to “TV videos”, Obama Smear cleverly disguised as “Obama Facts”, “Volunteering”, and “Why McCain.” Obama ads a nice touch to his feature piece of the site by placing right smack dab in the center a calculator that will calculate “Your Obama Tax Cut,” a very effective emotional appeal to his visitors.

Obama’s website goes on to, like McCain’s site, break down the issues facing our country today, issues that separate the two candidates in terms of resolution and planned course of action. Obama lays out each issue in its own page, breaking it down into three parts – the Problem, Barack Obama and Joe Biden’s Plan, and their past actions regarding the issue. A clear roadmap, Obama’s website has a clear advantage over the McCain website which is structured in large bodies of text, an informative, yet easily distractible element

Point – Obama.

Both candidates strongly encourage participation through their websites. Be it through blogs, which I will discuss next, through volunteer campaigns, or simply through an email signup to provide up to the minute information delivered straight to your inbox. Both candidates deliver daily emails providing updates, progress, news briefs, etc. McCain, for a guy who admittedly doesn’t know how to use a computer, surprisingly uses this method of communication quite effectively. Offering not only donation requests and volunteer opportunities like the emails from the Obama team, McCain delivers information and news announcements regarding his policies and the campaign itself, whereas Obama emails received so far have only been donation and volunteer requests. This is one area where the Obama team could and should improve their technical involvement.

Point – McCain for this one.

The last element I am going to discuss is the use of blogs. Blogs today have enabled anybody with a computer, an Internet connection, and a clear train of thought (though not always the case) to become a self-employed journalist. Though many blogs can degrade the quality of and hide the true journalistic efforts in fields such as politics, they can also serve as an effective method of creating social interaction with a candidate. Both candidates have dedicated a portion of their website to creating a blog. Entitled the Obama Road Blog, Barrack Obama and his team have used this blog to deliver up to the minute news and information regarding the campaign, opponents, information, etc. and allow users to comment, sparking enormous threads in response to each single posting. Similarly, the McCain team has a blog much like the Obama site. What makes this blog stand out is there is the option to submit to the web team your own blog. Whether or not this is advantageous or not is not immediately noticeable due to the lack of credible and reliable sources. User submitted blogs can be informative and effective. But their importance is more than likely outweighed by the sheer unreliability, lack of credibility, and grave use of emotional appeal often present in individuals’ blogs.

Both sites offer similar blog functionalities, offering interactions with the posting through comment and discussion threads as well as the ability to link to various news and social networking sites. This element is a draw for both candidates.

The Internet is a powerful and potentially dangerous tool. If used properly, it can attract potential voters and spark an interest in its viewers. However, the Internet is a massive conglomerate of information. An overload of information – that is too much information written out in one place, cannot only distract a viewer, it can discourage and detract viewers. Both candidates have taken steps in a previously untouched area of campaigning, and have seen the immediate success the Internet can deliver. This is not a campaigning tool that will go unused in the future. The power of the Internet is only set to increase in the future, and the ways in which both Barack Obama and John McCain have utilized the Internet in a Web 2.0 experience will set the foundation for future candidates and future campaigns.

1 Excerpt from Wikimedia

2 Below is a screenshot from the Barack Obama main website depicting a simple, thoughtfully laid out design that invites users to learn more.

3 Below is a screenshot from the John McCain main website.

Web 2.0 Photo Credit: Wiki User: Nrlight

All screenshots are from the respective candidates websites which can be found at the following links:

Barrack Obama John McCain